The White Company

rpa:vision has been tasked with the design and project management for the fashionable White Company brand.

The first store opened in April in Harrogate with huge success, followed closely by Cheltenham, in May, with Cambridge and London's White City expected later this summer.

The White Company opened its first store, in Chelsea's Symons Street, in 2001. Each of the stores encapsulates the calm and homely feel that the brand is based on making best use of some of the unique features within each of the properties.

The new stores will bring the brand's retail presence up to 20 outlets across the UK with further expansion anticipated in the near future. Founded in 1994 by Chrissie Rucker, The White Company specialises in supplying a wide range of stylish home accessories and clothing, principally in white. The company, which began life as a 12 page mail-order brochure, has become one of the UK's fastest growing multi-channel retailers.