Musto

rpa:vision created the new retail concept for the Musto brand, as well as project and contract managingits significant roll out across the UK.

The brief for rpa:vision was to create a 3D environment that will drive product sales and enhance the Musto brand image. The new stores will all be high street focused ranging from 1000-1500 sq feet and feature performance demonstration areas with unique displays of the technical science behind the stylish lifestyle and technical product ranges. The brief also embraces the re-styling of existing stores, plus creating the look for concessions, shops in shops, and exhibitions.

Nigel Collett, Design Director of rpa:vision, comments: "Our new concept is designed to inspire the consumer and convey the quality and performance synonymous with Musto's brand heritage. We have worked on a concept that is confident, straightforward, engaging and dynamic to fit the Musto brand values."

Paul Rooke, Retail Director of Musto, comments: "rpa:vision were tasked to provide a contemporary store concept that built on Musto's brand values and heritage, whilst helping the brand resonate with a broader audience. In a short space of time rpa:vision have produced a turn key solution that matches our ambitious roll out for 2009."