Ann Summers

rpa:vision has been commissioned to provide retail architecture and project management for a roll out of the new concept for the evocative brand Ann Summers including the opening of stores in key shopping centres including Westfield London and Bluewater.

The stores will follow the retailer's new model, launched at Marble Arch in 2008, and the Oxford Street shop will be its largest so far.

Ann Summers will open 20 stores in the next year and said that its new look was more "family-friendly", which has helped it appeal to shopping centres. Lingerie is the main focus of many of the stores' entrances and each store has a dedicated boutique to their Knickerbox brand.
Ann Summers now has 134 shops and aims to develop a "lifestyle" image, with a greater range of everyday lingerie to appeal to more customers.