The Home of Alfred Dunhill

rpa:vision was appointed to work alongside Dunhill's in-house designer to develop the retail and private club concept in their prestigious new flagship location off Berkley Square in London's Mayfair.

Opening in 2008 this unique location is Dunhill's most exclusive environmental treatment for its customers and club members to date, offering members access to a suite of facilities; from their historic humidor to traditional gentleman's grooming, private club rooms, dining and a private cinema.

rpa:vision was responsible for developing and sourcing a series of incredibly diverse materials and themes to suit the listed property. Environments were developed with a thoroughly contemporary masculine vein throughout. A careful balance of history and technology will ensure the Home of Alfred Dunhill becomes one of the most desirable private memberships of the coming years, as well as being a key retail destination.

Carefully crafted 3D visualisation provided the client with a true appreciation of the proposed environments whist our pedigree of sound detailing and production information ensured the client had an accurate understanding of cost and buildability.