NHS Lifestore

The Life Store reopened its doors after a month's refurbishment, enjoying a transformation into a fun and friendly environment for convenient health checks and information alongside some of UK's favourite retail brands. The store promotes heart checks, stop smoking services, body mass index tests, baby hearing clinics and a range of advice on healthy lifestyles.

Not only did the rpa:vision design team inject new life into the store itself but have delivered an entirely new brand identity for the Life Store which better engages with target audience and communicates their individual brand values independently of the NHS.

The interactive and funky new look is designed to invigorate enthusiasm in our health and to break down any barriers people may have in taking that first step towards a healthier lifestyle. Visitors can use touch screen and plasma technology to seek out information on a wide range of health conditions from NHS approved sites with the assistance of staff on hand to answer any queries.

"We are really pleased with our transformed Life Store and have thoroughly enjoyed working with rpa:vision in exploring the emotional journey of retail. Services are now being refined and improved to better meet the needs and expectations of all our visitors."
Ann O'Hanlon, chair of NHS Middlesbrough