rpa:group vision
WRC 1

World Retail Congress
The 'Retail Futures Challenge' at the 2010 World Retail Congress is truly a global competition; including retail students from seven competing international colleges demonstrating their industry talent.


Briefed to create a store concept that captured the essence of their home cities, the students have been working to bring to life Store New York, Store London, Store Mumbai, Store Melbourne, Store Hong Kong, Store Milan and Store Tokyo.


rpa:vision sponsored the event in association with McKenzie Clark and Skillsmart Retail to create an overall graphic concept incorporating representations of iconic international landmark architecture from all seven cities.