B&Q Café

When rpa:vision was approached by B&Q to undertake the strategic development of their in-store café offer the graphics team were tasked with creating a high impact brand identity. The brand had to sit along side their existing marque, appeal to a changing customer profile and integrate their corporate partner, Whittard of Chelsea.

The graphics team established an appealing and sophisticated identity using large format graphics, guiding our interior team to design a simple and robust environment to contain them. The identity was continued across menu and offer design creating a truly integrated offer which demonstrated a 70% sales growth at the flagship Farnborough store.