: graphic design
: interior design

Following a successful concept development of Pretiola, Mr. Pretzel’s sister brand, rpa:group were asked to refresh the main brand for its upcoming development, including mall, station and standalone locations.

rpa:group retained the distinctive red identity and regulated its use with bold graphic messaging, applied directly to the varying surfaces reinforcing brand qualities. Crystal red acrylic panels lend transparency and reflection between spaces. An earthy, palette of stripped-back walls, timber cladding and basic serving benches define the eating space and hark back to the artisan tradition of pretzel making. The preparation counter provides the stage for the traditional theatre of preparation, with a bright, colourful and clean arrangement allowing customers to see the pretzels being freshly rolled and bound before them.