pink

Thomas Pink is a classic British brand renowned for tailored shirts, which combines the iconic stripe with high levels of craftsmanship.

rpa:group were approached to develop a new concept for the concession within Selfridges with an aim to create a more contemporary interior and move the brand away from the traditional environment where shirts were folded and displayed in cabinets.

Our approach ensured that the product became the focus of the environment. Shirts floated on freestanding structural glass fixtures, whilst floating wall bays were developed using the Thomas Pink striped fabric, drawing the customer’s eye on approach. Throughout the store, fixturing was developed to ensure that customers have unhindered access to products.
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