Retail Partnership bring Gant to Regent St - 22/01/2010

Umdasch and rpa:vision bring new international GANT flagship to Regent Street
Working in harmony, international fixturing manufacturer Umdasch Shop Concept and retail
designers rpa:vision worked to deliver the design and build of the outstanding new flagship store
for GANT on London's Regent Street - opening today!

This is the largest concept store in the UK for the Premium Lifestyle Brand, and subsequently one
of their global flagships. There is also indication that there are more new UK stores to follow.
Each floor features luxurious, spacious zones for each of GANT's collections.

On entering the store, customers will beshoppers are greeted with the exquisite visual
merchandising, for which GANT has become renowned. Attention to detail is key throughout,
with mannequins showcasing key product on the ground level, which sit within GANT's
Menswear Mainline collection. Seating areas to relax and have a coffee is also situated on this
floor.

The lower ground area houses the GANT Rugger collection, and plays on the brands' East Coast
authenticity. Vintage shirting is hung from the walls and oak features gives a distinctively
heritage feel.

The first floor features GANT Woman, Kids and Home. Both Mainline and Collection ranges for
GANT Woman have separate seating spaces and a personal shopping service offering a unique
and luxurious shopping experience. The Home area incorporates outfitted bedroom, bath and
dining zones, and Kids have a child friendly entertainment area.
Another feature of the store is a website terminal which enables customers to search for
product on www.gantuk.com.

Nigel Collett, CEO rpa:vision comments: "The design of the environment draws heavily on 1950's
american style with an infusion of European flair. rpa:vision's role was to translate this concept to
suit the architetctural constrainst of the Regent Street location developing the design and
architural detailing. The end result is something that both Umdasch and rpa are very proud ,
where the quality of material, detail and craftmenship reflects those qualities synonymous with
the Gant brand"

"We have enjoyed working so closely with Umdasch on this project. By combining our joint experience and indivual approaches we have delivered a store that has found innovative new ways to highlight to shoppers everything they've always loved about GANT."