Expectation is a hard thing to live up to, especially if both your
proposed environment and brand have a strong heritage to maintain. The
hardest thing is to be true to the respective natures, the easiest thing
- compromise.
Super-brands increasingly have the financial potential to irrevocably
assert their brand experience, irrespective of location. In a definitive
show of quintessential British understatement, and without compromise,
Burberry have achieved this balance on Regent Street, with a
breathtaking synergy.
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