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15

Expectation is a hard thing to live up to, especially if both your proposed environment and brand have a strong heritage to maintain. The hardest thing is to be true to the respective natures, the easiest thing - compromise.

Super-brands increasingly have the financial potential to irrevocably assert their brand experience, irrespective of location. In a definitive show of quintessential British understatement, and without compromise, Burberry have achieved this balance on Regent Street, with a breathtaking synergy.

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The recent Trendwatching seminar in London was a great opportunity for our designers to re-engage with global inspiration following our distinctly patriotic Olympic projects. We wanted to ensure our retail and leisure clients kept ahead of their own game in this instance.

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05

Once again developing our airside-retail pedigree, we’ve just returned from an exciting international luxury pitch in Malaysia, tender courtesy of the charming Malaysia Airlines. The airport itself is a modern retail carousel; its mid-mall tropical walkway with arms of multi-level retail radiating outwards. Outside of the airport, Kuala Lumpur is typically diverse as any international capital.

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04
April 2012

The Design team, despite our ultra-busy work load managed to congregate under the distinguished arches of Somerset House last Wednesday for our annual visit to London’s best contemporary graphics art fair. Once again, Pick-Me-Up didn’t disappoint.

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An article about the newly refurbished WDF store in Manchester Airport Terminal 1, was featured in this weeks Moodie Report. Click on 'Read more and comment'...

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