|
view previous entries
 RSS Feed
|
 Following our dalliances, our first youthful flush of love and promise of commitment to 'Green', early indications are that the passion is starting to fade, the honeymoon period is over and that day-to-day life is once more dulling our green-tinted spectacles. This acceptance and familiarity is reflected in the 'Green Premium' from a CRR report that shows a drop of between 10-20% between standard and 'green' product prices. The novelty is starting to fade. As various adages about hasty marriages and familiarity prevail however, there are distinctly positive conclusions that emerge. The Retail press are currently reporting that iconic eco-projects, notably from the large supermarket chains, are notably more subdued in their green fanfare. The ever present wind turbine, PV panels and rustic cladding are now perceived as an accepted aesthetic - and the more diverse initiatives being adopted are altogether less ostentatious; from biomass boilers to beehives. This quietly confident approach by the most savvy retailers more sympathetically reflects its public's grass-roots 'green' ethics and aligns them with the brand. As a common-law partner to the retailer consumers are just as guilty of allowing apathy to dull our relationship. This is why Futerra continues to bear the flag and drive it's message beyond the 'think' stage into the 'do' stage with its online publications that are a genuinely provocative call to action for both individuals and businesses. Other organisations, such as AntiApathy.org directly address this by actively promoting people and organisations that demonstrate action and commitment - a concerted move towards stemming not only throwaway consumption but throwaway attitudes. http://press.kelkoo.co.uk/european-consumers-pay-46-more-for-green-retail-products.html 0 comments.
Post your comment
|
favourite entries
|
