You could consider the shell of a popup shop to be a blank canvas and the designer an artist with carte blanche to create, all you need now is a gallery to showcase such art.
In August this year we will have that gallery through Boxpark in Shoreditch, where the canvases in this case are refitted shipping crates sculptured to create a popup shopping mall. The project which will be open for 5 years will hopefully become a microcosm of fertile
creativity, a community where large international brands rub shoulders with embryonic start ups. Hopefully this will result in a unique retail experience, formed from a rich tapestry of popup galleries, cafés, fashion and lifestyle brands.
For more information, visit www.boxpark.co.uk.
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