Following our dalliances, our first youthful flush of love and promise of commitment to 'Green', early indications are that the passion is starting to fade, the honeymoon period is over and that day-to-day life is once more dulling our green-tinted spectacles.

People are voting with their feet and fingers: the Centre for Economics and Business Research forecasts that nationwide, total sales of green products will more than double in value from £8.04m in 2009 to £17.1bn by 2015. Online sales of environmentally- friendly products are expected to hit £1.4bn in value by 2015.