NHS Life Store Concept

: graphic design

A retail concept to promote healthcare is an innovative step to providing wide-spread advice, information and basic health checks to local communities.

rpa:group's graphics team were approached to produce a brand identity to consolidate a number of disparate services offering something innovative and distinctive within the NHS banner. The graphics team developed a positive, healthy brand image to remain under the credibility of the NHS umbrella yet a vibrant identity of its own.

The brand is reinforced through literature displays, interactive and large format graphic treatments across the store.
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