rpa:group are proud to announce the launch of a great new brand within the prestige Westfield White City. Pretiola is the latest purveyor within the increasingly lucrative UK pretzel market. Bringing a colourful and vibrant design to the family targeted offer, the design incorporates ultra-slick lines and bright colours achieved by the use of solid surface LG Hi-Macs.
In a prime position on the mezzanine floor the permanent kiosk serves a bustling intersection. The kiosk has been designed to present the 'retail theatre' allow viewing onto the preparation area, where the dough receives its distinctive twisted-bow shaped form before being baked and dipped.
rpa:group design team were responsible for creation of both the brand collateral and kiosk concept - working with the franchisees to bring a healthy, family centred brand to the pretzel experience. Working at record speed the brand concept was developed, detailed and kiosk installed within 12 weeks. The success of the project was the combination of the experienced design team, the hands-on franchisee project manager experienced manufacturer.